MEDIA RELATIONS:

The MIC is hot. Time to step up.

Challenge

• A global business faced long-standing cultural opposition to expansion in a new market.

Response

• ITHACA STREET PARTNERS developed a messaging & media strategy for a public relations campaign to counter negative stereotypes, demonstrate common goals and interests, and engage in cross-cultural dialogue and appreciation.

Results

• Our CEO client became connected with global media leaders, received global press coverage for his initiatives, and was named FORTUNE's Asia Businessman of the Year.

INFLUENCER MANAGEMENT:

We get you in the room where it happens.

Challenge

• The CEO and board of a national organization came to us with a problem: their message was being distorted by misinformation in the media.

Response

• ITHACA STREET PARTNERS developed an influencer and engagement program to secure visibility for the program and attract investment partners.

Results

• Our clients were able to secure increased capital commitments and partnerships by 125%.

COLLATERAL DEVELOPMENT:

Your vision, your voice.

Challenge

• A long-standing organization with a robust content archive needed to more succinctly update and deliver its value proposition to an expanding influencer target base.

Response

• ITHACA STREET PARTNERS worked with nationally recognized think tanks to execute a comprehensive media initiative, producing white papers, speeches, key messaging, and reports disseminated to Fortune 500 CEOs and government and policy leaders.

Results

• The tide of misinformation was stemmed, and our client was able to once again refocus on their mission.